Privacy Policy

This Privacy Policy ("Policy") governs the manner in which madu54 ("we", "us", "our", "the Platform") collects, uses, maintains, discloses, and protects personal information obtained from users ("you", "your", "User") of the madu54 website located at https://madu54.cam.

This Policy applies to the Platform and all products, services, and features offered by madu54, including online casino games, sports betting markets, live dealer tables, togel (Indonesia's traditional numbers lottery), and all associated account management functions.

We recognize that when you provide us with personal information, you are placing your trust in us to handle your data responsibly. We take this responsibility seriously and are committed to implementing robust security measures and transparent data handling practices that meet international standards for privacy protection.

For the purposes of applicable data protection legislation, madu54 acts as the data controller responsible for your personal information collected through the Platform. As the data controller, madu54 determines the purposes for which and the manner in which your personal data is processed.

All questions, concerns, or requests regarding your personal data should be directed to our dedicated data protection contact, details of which are provided in Section 15 of this Policy.

madu54 collects several categories of personal information to provide, maintain, and improve our services. The types of data we collect include:

Account Registration Data:

• Full legal name as it appears on your government-issued identification document
• Date of birth (to verify you meet our 21+ age requirement)
• Valid email address
• Active Indonesian mobile telephone number
• Residential address (city, province, postal code)
• Preferred username and encrypted password
• Chosen account currency (Indonesian Rupiah / IDR)

Identity Verification (KYC) Data:

• Copy of government-issued photo identification (National ID Card / KTP, passport, or driver's license)
• Proof of residential address (utility bill, bank statement, or government correspondence dated within the last 3 months)
• Live selfie photograph for biometric comparison against submitted ID document
• Bank account or e-wallet ownership verification documents

Financial Transaction Data:

• Deposit and withdrawal transaction history, including amounts, timestamps, and payment methods used (BCA, BRI, BNI, Mandiri, CIMB Niaga, OCBC NISP, OVO, DANA, GoPay, ShopeePay)
• Bank account numbers and e-wallet identifiers registered for withdrawals
• Transaction reference numbers and processing status logs
• Bonus claims, wagering history, and bonus balance records

Gameplay and Betting Data:

• Complete history of all bets placed, including game type, stake amount, outcome, and payout
• Session duration, game preferences, and frequency of play
• Sports betting selections for BRI Liga 1, EPL, La Liga, Champions League, Timnas Indonesia fixtures, and other markets
• Responsible gaming tool settings (deposit limits, session time alerts, self-exclusion status)

Technical and Device Data:

• IP address, browser type and version, operating system, and device identifiers
• Geographic location data derived from IP address (city and country level, not precise GPS coordinates)
• Login timestamps, session duration, and access patterns
• Cookies and similar tracking technologies (detailed in Section 10)

Communications Data:

• Records of all communications with madu54 customer support, including live chat transcripts, email correspondence, and support ticket history
• Survey responses and feedback submissions
• Marketing preferences and consent records

madu54 collects personal data through the following channels:

• Direct Provision: When you voluntarily provide information during account registration, KYC document submission, deposit and withdrawal requests, customer support interactions, or survey participation.
• Automated Collection: Through cookies, web beacons, server logs, and similar technologies that automatically record technical data when you access and interact with the Platform.
• Third-Party Sources: From payment processors (banks and e-wallet providers) to verify transaction authenticity; from identity verification service providers to validate submitted KYC documents; and from fraud prevention networks to cross-reference suspicious activity patterns.
• Public Sources: Where necessary for fraud prevention or compliance purposes, we may collect publicly available information about you from government databases, official registers, or published sanction lists.

madu54 processes your personal data for the following legitimate purposes:

Account Management and Service Delivery:

• To create, maintain, and authenticate your madu54 Account
• To process deposits and withdrawals accurately and securely
• To deliver gaming services including slot games, live casino tables, sports betting markets, and togel draws
• To apply bonuses, track wagering requirements, and calculate cashback rewards
• To provide customer support and respond to your inquiries

Legal and Regulatory Compliance:

• To verify your identity and age (21+ requirement enforcement)
• To comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations
• To prevent fraud, collusion, bonus abuse, and other prohibited conduct
• To respond to lawful requests from regulatory authorities, law enforcement, or courts
• To maintain audit trails and transaction logs as required by our licensing obligations

Platform Security and Integrity:

• To detect and prevent unauthorized account access, hacking attempts, and distributed denial-of-service (DDoS) attacks
• To monitor for patterns indicative of problem gambling behavior and proactively offer responsible gaming resources
• To identify duplicate accounts and enforce our one-account-per-person policy

Service Improvement and Analytics:

• To analyze gameplay trends and user preferences to optimize game selection and platform features
• To conduct internal research on user demographics and betting behavior (in aggregated, anonymized form)
• To improve website performance, load times, and mobile responsiveness

Marketing and Communication (with your consent):

• To send promotional offers, bonus announcements, and exclusive VIP rewards to users who have opted in to marketing communications
• To personalize content and recommendations based on your gaming preferences
• To send transactional notifications such as deposit confirmations, withdrawal status updates, and account security alerts

madu54 does not sell, rent, or trade your personal information to third parties for their marketing purposes. We may, however, share your data with the following categories of recipients under strict confidentiality and data protection obligations:

• Payment Processors: Banks (BCA, BRI, BNI, Mandiri, CIMB Niaga, OCBC NISP) and e-wallet providers (OVO, DANA, GoPay, ShopeePay, LinkAja) to process your deposit and withdrawal transactions securely.
• Identity Verification Services: Third-party KYC and AML compliance platforms that verify the authenticity of submitted identity documents and cross-check against global watchlists.
• Game Providers: Licensed game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Pocket Games Soft, who may receive pseudonymized gameplay data to operate their games on our platform.
• Technical Service Providers: Cloud hosting providers, cybersecurity firms, and IT infrastructure partners who support the operation, maintenance, and security of the madu54 platform under strict data processing agreements.
• Legal and Regulatory Authorities: Government agencies, regulatory bodies, law enforcement, or courts, where disclosure is required by law, court order, or legitimate regulatory request.
• Professional Advisors: Lawyers, accountants, auditors, and consultants who assist madu54 with legal, financial, or compliance matters, subject to professional confidentiality obligations.
• Business Successors: In the event of a merger, acquisition, or sale of all or part of madu54's assets, your personal data may be transferred to the acquiring entity, which will remain bound by this Privacy Policy.

All third-party recipients are contractually required to maintain the confidentiality and security of your personal data and are prohibited from using it for any purpose other than the specific service they provide to madu54.

madu54 employs industry-standard technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, destruction, or damage. Our security infrastructure includes:

• 256-bit SSL Encryption: All data transmitted between your device and madu54 servers is encrypted using Secure Socket Layer (SSL) technology, ensuring that sensitive information such as login credentials and payment details cannot be intercepted during transmission.
• Secure Data Storage: Personal data stored on madu54 servers is protected by advanced encryption algorithms, firewalls, and intrusion detection systems. Access to our databases is restricted to authorized personnel only and subject to multi-factor authentication.
• Regular Security Audits: madu54 undergoes periodic security assessments conducted by independent third-party cybersecurity experts to identify and remediate potential vulnerabilities.
• Employee Training: All madu54 staff members with access to personal data receive comprehensive training on data protection principles, confidentiality obligations, and secure data handling procedures.
• Incident Response Plan: In the unlikely event of a data breach, madu54 maintains a documented incident response plan to contain the breach, assess its impact, notify affected users, and report to relevant authorities in accordance with applicable breach notification laws.

madu54 retains your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal, regulatory, and contractual obligations. Specific retention periods include:

• Active Account Data: Personal information associated with an active account is retained for the duration of the account's existence and for a reasonable period thereafter to allow for account reactivation or to address any post-closure disputes.
• Transaction Records: Financial transaction data, including deposit and withdrawal logs, must be retained for a minimum of 7 years from the date of the transaction to comply with anti-money laundering regulations and to support tax reporting obligations.
• KYC Documents: Identity verification documents are retained for 7 years following account closure or the date of the last transaction, whichever is later, to meet regulatory recordkeeping requirements.
• Gameplay History: Records of bets placed, game outcomes, and responsible gaming tool usage are retained for 5 years to support dispute resolution, audit requirements, and internal analytics.
• Communications Records: Customer support transcripts and email correspondence are retained for 3 years to provide continuity of service and to resolve any follow-up inquiries.
• Marketing Consent Records: Records of your marketing preferences and consent are retained for as long as your account remains active and for 2 years following account closure to ensure we honor your opt-out preferences.

Once the applicable retention period has expired, madu54 will securely delete or anonymize your personal data in accordance with our data deletion procedures. Anonymized data (data that can no longer identify you) may be retained indefinitely for statistical and research purposes.

Subject to applicable data protection laws, you have the following rights regarding your personal data held by madu54:

• Right of Access: You may request a copy of the personal data we hold about you, along with information about how it is processed.
• Right to Rectification: If you believe any personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected, or when you withdraw consent on which processing was based. Note that we may be required to retain certain data to comply with legal obligations.
• Right to Restriction of Processing: You may request that we temporarily halt processing of your personal data in specific situations, such as when you contest the accuracy of the data or when you object to processing.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal data in a structured, commonly used, machine-readable format, or transmit it directly to another data controller.
• Right to Object: You may object to processing of your personal data based on our legitimate interests, including processing for direct marketing purposes. Upon receipt of such objection, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing that occurred prior to withdrawal.
• Right to Lodge a Complaint: If you believe madu54 has processed your personal data in violation of applicable data protection laws, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.

To exercise any of these rights, please contact our data protection team using the contact details provided in Section 15. We will respond to your request within 30 calendar days, or inform you if additional time is required due to the complexity of the request.

madu54 uses cookies and similar tracking technologies to enhance your browsing experience, analyze platform usage, and deliver personalized content. A cookie is a small text file placed on your device by a web server, which can later be retrieved by that server.

Types of Cookies We Use:

• Essential Cookies: These cookies are strictly necessary for the operation of the Platform. They enable core functionality such as security, account authentication, and session management. You cannot opt out of essential cookies.
• Performance Cookies: These cookies collect information about how you use the Platform, such as which pages you visit most often and whether you experience error messages. This data is aggregated and anonymized and is used solely to improve platform performance.
• Functionality Cookies: These cookies allow the Platform to remember choices you make (such as your username, language preference, or region) to provide a more personalized experience.
• Targeting/Advertising Cookies: These cookies track your browsing activity across websites to build a profile of your interests and deliver relevant advertisements. madu54 may use these cookies to display personalized promotional offers based on your gameplay preferences.

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, disabling cookies may limit your ability to use certain features of the Platform. For more information on managing cookies, consult your browser's help documentation.

The madu54 Platform may contain links to third-party websites, applications, or services, such as game provider studios (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming) and payment processors. These third parties have their own privacy policies, and madu54 is not responsible for the privacy practices or content of external sites.

We encourage you to review the privacy policies of any third-party services you access through the Platform to understand how they collect, use, and protect your personal data. madu54's Privacy Policy applies only to information collected directly by the Platform.

madu54 services are intended exclusively for individuals who are at least 21 years of age. We do not knowingly collect, use, or retain personal data from anyone under the age of 21. If we become aware that a registered user is under the legal age requirement, we will immediately close the account, delete all associated personal data, and return any deposited funds to the originating payment source.

If you are a parent or guardian and believe your child has provided personal information to madu54, please contact us immediately using the contact details in Section 15 so that we can take appropriate action.

madu54 operates an international online gaming platform, and as such, your personal data may be transferred to, stored in, and processed in countries outside of Indonesia. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer your personal data internationally, we ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws. Such safeguards may include:

• Transferring data only to countries that have been deemed by relevant authorities to provide an adequate level of data protection
• Using standard contractual clauses approved by competent data protection authorities
• Implementing binding corporate rules or other recognized compliance frameworks

By using the madu54 Platform, you acknowledge and consent to the international transfer of your personal data as described in this section.

madu54 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. Where changes are material and affect your rights, we will provide advance notice via email to your registered address or through a prominent notification on the Platform.

The "Last Updated" date at the top of this page indicates when the Policy was most recently revised. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

Your continued use of the madu54 Platform following the posting of an updated Privacy Policy constitutes your acceptance of the revised terms.

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or your privacy rights, please contact our data protection team. We are committed to addressing all privacy inquiries promptly and transparently.